Pointless Corp

In case you missed it, the always inspiring Doug Avery wrote a great post on Viget’s Inspire blog about the design process he went through to create the Pointless Corp. logo. 

I was there for the early sketches of hydras, half-amputated fingers, and platypuses (platypi?).  The bear-on-a-bike sketch, though, immediately jumped out at all of us.  What could be more pointless than that? 

At Viget, we usually advise startups not to get hung up with an elaborate logo mark design process.  Part of the fun of Pointless, though, is that we can experiment with things without the normal constraints of client work.  I must say, when a logo design process goes well, it’s a lot of fun.